Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

12 Minuten / Brochure

12 Minuten
12 Minuten

Discipline: Communication

Discipline: Communication

In March 2005 we were able to witness the Paris Défilé live and look over the shoulder of Albert Kriemler, the designer for Switzerland’s AKRIS fashion label. The result was a brochure which creates the same tension for the reader as if he or she had actually been there. Due to the brochure’s special binding, it is impossible to view the pictures at first. Only by looking through the small holes (which are a reference to the AKRIS look) can the reader tell there is more in back. The reader then has to tear the perforated pages to actually view the pictures. The cover of the brochure can also be used as a poster.

Client / Manufacturer

Typotron AG

Typotron AG
für die gedruckte Kommunikation
St. Gallen, Switzerland


merkwürdig GmbH

merkwürdig GmbH
Frankfurt am Main, Germany