Habbowood Campaign / Online campaign

The basic idea behind the Habbowood Film Challenge was to offer Habbo users a new possibility to use their creativity. The participants were given the chance of being real film directors with the opportunity to name their movie and characters, write the screenplay and shape the genre by choosing a suitable soundtrack. Additionally, the users had to promote their movie. The short films included different setups and moods ranging from creepy horror to romance. Each user could create as many films as he or she liked. The films could also be sent to friends. The main goal was to get as many votes in favour of one’s film as possible in order to win the Habbowood Film Challenge.