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The Cloud Mountain Type / Custom Font

The Cloud Mountain Type

Discipline: Communication

The Cloud Mountain Type

Discipline: Communication

The Cloud Mountain Type was inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. The font combines the traditional Chinese clouds landscape with western characters. The Chinese saying “You cannot recognize the shape of a mountain when you stand on it” is also relevant here: when you stare at the details of the font, it is difficult to identify the letter itself, but from a distance it becomes clear.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Wuhan Zhongyi Communication Co., Ltd.

Wuhan Zhongyi Communication Co., Ltd.
Wuhan, China

Design

Shenzhen Chengmei Culture Communication co., LTD

Shenzhen Chengmei Culture
Communication Co., Ltd.
Shenzhen, China

Meng Shenhui, Li liwen

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