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Clariant, a leading global specialty chemicals company, combines financial and non-financial elements into its 2018 Integrated Report (IR) to provide transparency in reporting. Topics essential to Clariant's success are examined and explained from an internal and external perspective by means of interviews with experts. The interviews demonstrate the interaction between Clariant and its stakeholders in creating innovative and sustainable solutions. The motto "Asking Questions Is What Makes Us Better" runs through the IR and highlights the topics that are particularly important for the company's value creation from an internal and external perspective.