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Jingyang Brick Tea / Tea packaging

Jingyang Brick Tea
Jingyang Brick Tea

Discipline: Packaging

Jingyang Brick Tea
Jingyang Brick Tea
Jingyang Brick Tea
Jingyang Brick Tea
Jingyang Brick Tea

Discipline: Packaging

The design concept draws from the late Qing Dynasty merchant culture and local customs. Line drawing techniques and tea receipts that circulated during the late Qing Dynasty have been used to seal the bottom of the tea brick. We use three traditional Chinese colors for each type of tea. The packaging is made with handmade rice paper and printed with wood-block prints, all done by hand. The packaging is designed to invoke China’s rich cultural legacy. The pigments, bonding glue and bundled straw ropes are all made with natural materials.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Wen TaiYun

Wen TaiYun
XianYang, China

Design

LITETE BRAND DESIGN

LITETE BRAND DESIGN
TianJin, China

Creative Director: Langcer Lee Designers: Yang Jie, Guo LinWei, Riso Guo, Limo Pan Illustrators: Zhang Fan Photographers: Jiang Tao

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