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Small and covert was the guiding theme for the contents and the layout of the Festschrift published on the occasion of the 20th anniversary of the VSF (network of self-governing bikeshops). Once founded as an alternative ecological association, the VSF has grown to be the most professional biking sector network in Germany. The Festschrift is a clear counter to the regular publication of this type. Instead of typical self-adulation, 20 prejudices against the VSF are taken, illustrated in black and white, and then rebutted in colour on the two following double pages. Informations and historical facts are placed on a package insert.
VSF Verbund Selbstverwalteter Fahrradbetriebe e.V.
echtweiß | Corporate Design
Sven Marten, Henning Parche, Barbara Grobe