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Mi Sports Bluetooth Headset Mini / Consumer electronics packaging

Mi Sports Bluetooth Headset Mini
Mi Sports Bluetooth Headset Mini

Discipline: Packaging

Discipline: Packaging

This is a low-profile product that targets the lower end of the sports headset market. Designers were tasked with adding an element of fun to the packaging, using the visual language of emojis to reach a younger generation. The headset and controller form the eyes and mouth of an emoji icon when placed in the box, adding a playful, emotional appeal to the consumer experience.

  • DATE OF LAUNCH 2019
  • DEVELOPMENT TIME up to 12 months
  • TARGET REGIONS Asia
  • TARGET GROUPS Consumer / User
Client / Manufacturer

Xiaomi Corporation

Xiaomi Inc.
Beijing, China

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Design

Xiaomi Corporation

Xiaomi Inc.
Beijing, China

Lu Chen (Creative director), Weijie Jiang (Graphic designer), Zhizhuang Song (Structure design)

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