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This is a low-profile product that targets the lower end of the sports headset market. Designers were tasked with adding an element of fun to the packaging, using the visual language of emojis to reach a younger generation. The headset and controller form the eyes and mouth of an emoji icon when placed in the box, adding a playful, emotional appeal to the consumer experience.
Lu Chen (Creative director), Weijie Jiang (Graphic designer), Zhizhuang Song (Structure design)