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KitchenAid Built-In Black Collection / Series of kitchen appliances

KitchenAid Built-In Black Collection
KitchenAid Built-In Black Collection

Discipline: Product

Discipline: Product

The Collection embodies KitchenAid's unmistakable design heritage and bold use of color and distinctive motifs. The visual language of its small domestic appliances is now reflected in the built-in appliances, including the iconic medallions present on the handles. The black stainless steel emphasizes other iconic elements such as knobs and the polished chamfered frame, which reflect the craft and "Maker ideology" which are intrinsic to the KitchenAid brand. Thus, the red medallions on the handle are a validation of the quality that is expected by KitchenAid's 'Maker" audience.


  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Specific country/region: EMEA

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Whirlpool Corporation

Whirlpool EMEA S.p.A.
Pero (MI), Italy

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Whirlpool Corporation

Global Consumer Design EMEA
Biandronno, Italy

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