Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Harvest wine - Old tree • sprout / Wine packaging

Harvest wine - Old tree • sprout
Harvest wine - Old tree • sprout

Discipline: Packaging

Harvest wine - Old tree • sprout

Discipline: Packaging

Beijing Fengshou Wine Co., Ltd. was founded in 1979, one of the earliest established wineries in China, Fengshou wines are made with old vine grapes that have been cultivated since the winegrowers got their start over 40 years ago. The designer used the image of old vines and sprouting plants as the central design element for the wine label. The flowing, dry-ink illustrations express the vitality of the old vine grapes and their tenacity, opening a new modern chapter for this meanwhile established brand.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Beijing harvest Wine Co., Ltd.

Beijing harvest Wine Co., Ltd.
Beijing, China

Go to profile
Design

Shenzhen Left and Right Packaging

Shenzhen Left and Right Packaging Design Co., Ltd.
Shenzhen, China

Designer: Zhou Jingkuan

Go to profile