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adidas Wayfinding HALFTIME / Orientation System

adidas Wayfinding HALFTIME
adidas Wayfinding HALFTIME

Discipline: Communication

adidas Wayfinding HALFTIME
adidas Wayfinding HALFTIME
adidas Wayfinding HALFTIME
adidas Wayfinding HALFTIME
adidas Wayfinding HALFTIME

Discipline: Communication

The adidas World of Sports’ HALFTIME building houses conference and event areas as well as a food court for employees. The orientation system combines graphic elements of game strategy and field marking with the architecture and materiality of the building. The central overview board picks up on the exterior shape of the building. The opulent glass surfaces of nine thematically designed meeting rooms are characterised by individual graphical elements. This work was created in collaboration with COBE Architects.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

adidas

adidas AG
Herzogenaurach, Germany

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Design

EIGA Design

EIGA Design GbR
Hamburg, Germany

Creative Direction: Elisabeth Plass, Henning Otto, Ulrich Pohl (COBE Architects) Art Direction: Maria Bessa Graphic Design: Barbara Madl

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