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adidas Food Brands / Brand Design

adidas Food Brands
adidas Food Brands

Discipline: Communication

adidas Food Brands
adidas Food Brands
adidas Food Brands
adidas Food Brands
adidas Food Brands

Discipline: Communication

Eating is obviously an important aspect of daily life on campus and therefore the corporate identity of the adidas Group. EIGA developed the concept for six individual food brands and the design of their food counters. The food brands M’EAT, SPICE, MIYO, RYE, ROOT and CIAO combine international food trends and regional cuisine. Each restaurant brand promises a special journey through flavors and tastes. The design of the wordmarks is based on the adidas Group’s brand typeface and thus adds a clear reference to the overall appearance. The concept was planned to be expandable and internationally applicable from the very beginning.


  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer


adidas AG
Herzogenaurach, Germany

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EIGA Design

EIGA Design GbR
Hamburg, Germany

Creative Direction: Henning Otto, Elisabeth Plass Art Direction: Maria Bessa Graphic Design: Barbara Madl

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