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The Green Study / Branding

The Green Study
The Green Study

Discipline: Communication

The Green Study
The Green Study
The Green Study
The Green Study

Discipline: Communication

'Green Study' is a premium study room brand launched as part of Hyundai Card's start-up support project. The overall comfortable and natural brand mood is derived from the brand's core value of reducing excessive makeup and focusing on the essential aspect of 'learning'. In Green Study's brand identity, the small square represents the dreaming present and the large square represents the future goals to achieve. The size of the two squares can change fluidly, which symbolizes a variety of Dreamers. By connecting the two squares, Green Study completes the symbol promising to be with everyone who creates a future better than today.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Hyundai Card

Hyundai Card
Seoul, South Korea

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Design

BAT

BAT
Seoul, South Korea

Geon Yong Lee