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Haruharu means “everyday” in Korean, and is also the name of this lifestyle cosmetic brand that makes honest beauty the priority in its basic skincare range. Its new WONDER Black Rice line is a formulation made with fermented black rice extract, a superior anti-aging substance that strengthens inner skin vitality and firmness. To highlight this key ingredient, the packaging mimics the shape of a grain of black rice in a subdued palette of colors. This unique shape and color scheme communicate that this is a natural cosmetic product and set it apart from similar products in a health and beauty retail store environment.