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Haruharu WONDER Black Rice / Health and beauty packaging

Haruharu WONDER Black Rice
Haruharu WONDER Black Rice

Discipline: Packaging

Discipline: Packaging

Haruharu means “everyday” in Korean, and is also the name of this lifestyle cosmetic brand that makes honest beauty the priority in its basic skincare range. Its new WONDER Black Rice line is a formulation made with fermented black rice extract, a superior anti-aging substance that strengthens inner skin vitality and firmness. To highlight this key ingredient, the packaging mimics the shape of a grain of black rice in a subdued palette of colors. This unique shape and color scheme communicate that this is a natural cosmetic product and set it apart from similar products in a health and beauty retail store environment.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

DFS Comapny

DFS Comapny
Seoul, South Korea

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Design

DFS Comapny

DFS Company
Seoul, South Korea

Jae Won Jeong Wha Kyung SU SaeBom Kim Kyoung Jin Yoon BaeJeong Park

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