Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Discover Steel #2 China, Begegnungen / Image book

Discover Steel #2 China, Begegnungen
Discover Steel #2 China, Begegnungen

Discipline: Communication

Discipline: Communication

The image book series “Discover Steel” throws light on ThyssenKrupp Steel international locations and is intended to be thought provoking and surprising. Under the title “Encounters”, Eastern and Western teams of photographers and authors visited Chinese people connected with steel as a working material. Each team looked at the “other” culture. The dual subject “Encounters” is interpreted by the form, system of colours and choice of paper; German (silver-grey) and Chinese (red) characters are superimposed on semi-transparent paper. Shiny silver embossing effects reproduce the aesthetic impression of steel.

Client / Manufacturer

ThyssenKrupp

ThyssenKrupp AG, ThyssenKrupp Steel
Düsseldorf, Germany

GO TO PROFILE
Design

hw.design

häfelinger+wagner design
München, Germany

Annette Häfelinger, Kerstin Weidemeyer, Kurt Steinebrunner

GO TO PROFILE