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scoring on all fields / Annual report

scoring on all fields

Discipline: Communication

Discipline: Communication

adidas uses the motto “scoring on all fields” in its annual report to illustrate the company’s potential and its commercial vigour. The background is the recent purchase of Reebok, as well as Germany hosting the FIFA World Cup. The footprint on the cover shows the imprint of a football boot, an indirect reference to Adi Dassler’s development of the boot with integral studs, which was the beginning of adidas’ success story. The main graphic subject is a grid pattern modelled on the digital scoreboard screens in sports stadiums. Graphs, tables and even the Board portrait are graphically linked to the subject of football and a football pitch.

Client / Manufacturer


Adidas Group
Herzogenaurach, Germany

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häfelinger+wagner design
München, Germany

Frank Wagner, Vit Steinberger, Thomas Tscherter, Christina Mayer

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