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Korea Tea Culture Association / Brand Design and Identity

Korea Tea Culture Association
Korea Tea Culture Association

Discipline: Communication

Discipline: Communication

The Korea Tea Culture Association is an organization that teaches, inherits, and communicates the Korean tea culture through serving and drinking tea using traditional manners and etiquette. The branding project was designed with the aim of attracting several generations. The logo is composed of Korean characters with a Chinese letter ‘cha’ at the center, which imprints a mark of identity. The whole design concept was inspired by traditional Korean patterns and architectures: The adornment of appliquéd table cloths, wooden composites of sliding partitions, and the hieroglyphs based on Chinese characters.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Korea Tea Culture Association

Korea Tea Culture Association
Seoul, South Korea

Design

Independent Designer's Group

Independent Designer's Group
Seoul, South Korea

Yunyoung Lee Seungkwan Kang Jihyun Song Dongho Kim Junh Hwan Ahn