Korea Tea Culture Association
Korea Tea Culture Association
Korea Tea Culture Association
Korea Tea Culture Association
2020

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Korea Tea Culture Association

Brand Design and Identity

The Korea Tea Culture Association is an organization that teaches, inherits, and communicates the Korean tea culture through serving and drinking tea using traditional manners and etiquette. The branding project was designed with the aim of attracting several generations. The logo is composed of Korean characters with a Chinese letter ‘cha’ at the center, which imprints a mark of identity. The whole design concept was inspired by traditional Korean patterns and architectures: The adornment of appliquéd table cloths, wooden composites of sliding partitions, and the hieroglyphs based on Chinese characters.

Client / Manufacturer

Korea Tea Culture Association

Seoul, KR
Design

Independent Designer's Group

Seoul, KR
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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