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Besides financial reporting, the aim of the BMW Group Annual Report concept is to prepare and present the companys strategic objectives and decisions to the reader in an easy-to-read magazine format. Three chapters have been developed, the introduction to each of which is emphasised by a leaf of transparent paper with silver printing. The one-page silver of the image section is to be seen in the context of the functional yet special register of the mandatory section. A special photographic concept is used to show all 32 current models belonging to the BMW Group brands BMW, MINI and Rolls-Royce in a single, unique picture taken outside Los Angeles.