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The website www.herbalessences.de has been completely redesigned for the new Herbal Essences campaign. The core task was to develop a design that placed greater emphasis on the haircare series brand character and turned it into something that can be experienced. The theme of beauty is now much more prominent. The high-quality look appeals to an experience-seeking audience at the emotional level and invites it to get to know the products in a fun way.
Individual areas have been Flash-animated. The products are presented clearly and prominently, and the product finder helps users search for the right shampoo for their own specific hair type.
Procter & Gamble GmbH
Schwalbach am Taunus, Germany
Sven Schlotfeldt (CD), Mathias Huber (Design), Martin Kirmaier (Technical Manager), Christian Neuhäuser (Programmer), Marcel Martin (Flash), Thomas Kiemer (Text)