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Die kleinste Kirche der Welt / Campaign for the event ProChrist 2006

Die kleinste Kirche der Welt
Die kleinste Kirche der Welt

Discipline: Communication

Discipline: Communication

70 Smarts. 40 weeks. 70 European cities. 3,600 drivers. Over 2 million kilometers. These are the figures of a campaign that we conceived with support of Bishop Huber of the EKD (Evangelische Kirche Deutschlands) and DaimlerChrysler, a campaign for the supradenominational movement “ProChrist”. As “The smallest church of the world” it was on the way to the people over a period of ten months. There were 60,000 conversations about worries and needs, about faith and doubts in these mobile mini-churches. The church on the way to the people was also present in the media: 17 agency notices, 93 reports on TV, over 1,500 reports in print, radio and on the Internet.

Client / Manufacturer

ProChrist e.V.

ProChrist e.V.
Kassel, Germany


Buttgereit und Heidenreich GmbH

Buttgereit und Heidenreich GmbH
Haltern am See, Germany

Michael Buttgereit, Wolfram Heidenreich, Heiko Rafflenbeul