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Warum gerade ich? / Why me? / Corporate brochure

Warum gerade ich? / Why me?

Discipline: Communication

Warum gerade ich? / Why me?
Warum gerade ich? / Why me?
Warum gerade ich? / Why me?
Warum gerade ich? / Why me?

Discipline: Communication

The “Mobro” brochure, which appears every two years, is this year asking why it has to be like this: In order to find out their true characters, every single piece of furniture is given a personality or a “soul”. And so, in a way, the catalogue has to take on the role of psychologist: Each piece of furniture is allowed to confide its problems and worries, fears and joys. The “HochAcht” ladder, for example, suffers from vertigo and the “Pin Coat” wardrobe likes jogging naked in the woods. And there is also “Taurus” which unfortunately feels totally misunderstood by Nils Holger Moormann and therefore thinks it doesn’t belong...

Client / Manufacturer

Nils Holger Moormann

Nils Holger Moormann GmbH
Aschau im Chiemgau, Germany

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Design

Jäger & Jäger

Jäger & Jäger
Überlingen, Germany

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