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Arc N Book / Branding

Arc N Book
Arc N Book

Discipline: Communication

Discipline: Communication

Just as a structural arch connects spaces together, the Arc N Book cultural center also joins spaces and explores their relationships. The brand’s motif comes from the "Roaring 1920's", the economic boom and glamorous era of entertainment in America, along with the concept of ‘A Great Bookstore in a Great City’. The logotype is based upon the elegant shape of Peignot, an Art Deco representative font, and the decorative quality of a viper. From these inspirations, the typeset, pattern, and decorative template were developed and embodied.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

OTD Corp.

OTD Corp.
Seoul, South Korea

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Design

OTD Corp.

OTD Design Center
Seoul, South Korea

Creative Director: An Hyojin, Main Designer: Kim Minsu, Cho Ara

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