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Hsu's Promise / Brand Identity

Hsu's Promise
Hsu's Promise

Discipline: Communication

Hsu's Promise
Hsu's Promise
Hsu's Promise
Hsu's Promise
Hsu's Promise

Discipline: Communication

Hsu's Promise is a locally well-known homemade food provider in Yingge, Taipei. The good reputation of their food has been established for many years. Now in the 2nd generation, Hsu's two sons are seeking to take the brand to another level through a fresh redesigned brand identity. A chef is like an artist of flavors, so we illustrate the Hsu brothers as stylists using chopsticks instead of scissors. A retro, western, barbershop style is adapted to bring out the spirit of passion and boldness.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Hsu's promise

Hsu's promise
New Taipei City, Taiwan

Design

Triangler Co., Ltd.

Triangler Co., Ltd.
Taipei City, Taiwan

Chi-Yao Tang, Chun-Yao Huang, Yi Wang, Jian-He Lin

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