Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

K-Creator Campaign / Brand Campaign

K-Creator Campaign
K-Creator Campaign

Discipline: Communication

Discipline: Communication

Our goal was to make a platform for creators, giving Koreans the opportunity to express their ideas and follow their dreams. We created the concept “K-Creator” which conveys that Koreans have inherent creativity and a sense of innovation. We selected King Sejong as the face of the K-Creator Campaign, as he is a historical figure that represents a period of advancement in the arts, sciences, and culture in Korea. We combined neon artwork with symbols of Korean tradition. Our designs were created in order to express Korea’s potential as a nation of creators.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: Republic of Korea

  • TARGET GROUPS Other target groups: startups and individuals with business ideas in Korea

Client / Manufacturer

WeWork Korea

WeWork Korea
Seoul, South Korea

Go to profile
Design

WeWork Korea

WeWork Korea
Seoul, South Korea

Creative Director: Dai Jung Designer: Changho Lee Designer: Yeolam Choi Designer: Minyoung Kim

Go to profile