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Bowers & Wilkins for McLaren GT / Car audio system

Bowers & Wilkins for McLaren GT
Bowers & Wilkins for McLaren GT

Discipline: Product

Discipline: Product

The new McLaren GT features a carbon monocoque architecture, enclosed engine, and greater insulation, turning the cabin into a much quieter space and creating the perfect conditions to enjoy an exceptional listening experience with the Bowers & Wilkins audio system. A new speaker grille and a custom-made hole pattern discreetly reveal the advanced speakers while seamlessly integrating them into the interior of this grand tourer.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Australia / Oceania, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

McLaren Automotive Limited

McLaren Automotive Limited
Woking, United Kingdom

Design

McLaren Design

McLaren Design
Woking, United Kingdom

Design

HARMAN

Huemen Design Agency
Garching, Germany

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Design

B&W Group

B&W Group Ltd.
Worthing, United Kingdom

Brand partnering team

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