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Bowers & Wilkins for McLaren Speedtail / Car audio system

Bowers & Wilkins for McLaren Speedtail
Bowers & Wilkins for McLaren Speedtail

Discipline: Product

Discipline: Product

McLaren and Bowers & Wilkins are two British high-performance brands that love to push boundaries. The McLaren Speedtail offered a unique opportunity for Bowers & Wilkins to redefine what is possible in car audio design. This is because the iconic central driving position allows for a central audio experience. Tailor-made grilles seamlessly integrate the system into the sleek interior, forming part of the cabin architecture.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

McLaren Automotive Limited

McLaren Automotive Limited
Woking, United Kingdom

Design

McLaren Design

McLaren Design
Woking, United Kingdom

Design

HARMAN

Huemen Design Agency
Garching, Germany

Jan Geisler

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Design

B&W Group

B&W Group Ltd.
Worthing, United Kingdom

Brand partnering team

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