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Harman Kardon for Polestar 2 / Car audio system

Harman Kardon for Polestar 2
Harman Kardon for Polestar 2

Discipline: Product

Discipline: Product

This Harman Kardon audio system was designed specifically for the Polestar 2. Polestar's minimalistic approach allows subtle references to other brands. This suited audio legends Harman Kardon, whose approach to branding has always been subtle and sophisticated. Their iconic 60°angle (referencing the slash in the logo) and the holes themselves (conforming to the golden ratio) are adapted to follow the left and right outline of the car’s new center-speaker grille. Other unique elements include a speaker pin on the door handle, a beautifully subtle feature that hints at a hidden speaker below.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Polestar Performance AB

Polestar Performance AB
Göteborg, Sweden

Design

Polestar Design

Polestar Design
Göteborg, Sweden

Juan Pablo Bernal Pabon Lisa Reeves

Design

HARMAN

Huemen Design Agency
Garching, Germany

Jan Geisler

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