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The task was to create a new corporate design that presents itself in a clean-cut and confident manner. The idea is to reduce the new branding to the absolutely essential, with a minimalistic and modern image. The clean look in black and white presents itself in a brave, straight and consistent way. The word-image brand and the slogan. “Sehen. Lieben. Erleben.” (“See. Love. Feel.”) communicates unambiguously the key issues. The prominent logo expresses itself by a high recognition value as its own brand. High-quality finishing technology allows an exclusive look and feel.