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MISS&TANG-Pregnant women's bird's nest / Food packaging

MISS&TANG-Pregnant women's bird's nest
MISS&TANG-Pregnant women's bird's nest

Discipline: Packaging

MISS&TANG-Pregnant women's bird's nest

Discipline: Packaging

This newly created bird's nest brand is aimed at pregnant women in China and needed a unique design to attract their attention. The designer developed packaging based on the shape of women's bodies during pregnancy. The letter B stands for Beautiful, Better, Baby, and is used as a visual to represent the different stages of a women's body during pregnancy. The letter is set atop the album as a flip-board illustration depicting the different stages. Expectant mothers feel an immediate emotional connection with the product.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Xi'an Miss & Tang Brand Operation

Xi'an Miss & Tang Brand Operation
Xi'an, China

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Design

Shenzhen Left and Right Packaging

Shenzhen Left and Right Packaging Design Co., Ltd.
Shenzhen, China

Designer: Zhou Jingkuan

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