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This newly created bird's nest brand is aimed at pregnant women in China and needed a unique design to attract their attention. The designer developed packaging based on the shape of women's bodies during pregnancy. The letter B stands for Beautiful, Better, Baby, and is used as a visual to represent the different stages of a women's body during pregnancy. The letter is set atop the album as a flip-board illustration depicting the different stages. Expectant mothers feel an immediate emotional connection with the product.