Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
Like a gallery where ideas in the form of artworks are presented by curators, Cubix, a premium Japanese craft and European bike shop, was positioned as "a showcase of spirits" to highlight the ideas behind the items on offer. The designer extrapolated a "C" to stand for both space and a bike wheel, and combined it with the Chinese character "square" which means cube and objects. By adding a touch of calligraphy and choosing grey and metallic as the main colors, the brand image showed humanity and literature, followed by an extensional pattern that was derived from the logo. The design focuses on the fundamental concept of "items" and "space" which makes the brand unique and outstanding.
Taichung City, Taiwan
think™ brand consultancy