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Cubix / Brand Design

Cubix
Cubix

Discipline: Communication

Discipline: Communication

Like a gallery where ideas in the form of artworks are presented by curators, Cubix, a premium Japanese craft and European bike shop, was positioned as "a showcase of spirits" to highlight the ideas behind the items on offer. The designer extrapolated a "C" to stand for both space and a bike wheel, and combined it with the Chinese character "square" which means cube and objects. By adding a touch of calligraphy and choosing grey and metallic as the main colors, the brand image showed humanity and literature, followed by an extensional pattern that was derived from the logo. The design focuses on the fundamental concept of "items" and "space" which makes the brand unique and outstanding.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Cubix

Cubix
Taichung City, Taiwan

Design

think™ brand consultancy

think™ brand consultancy
Taipei, Taiwan

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