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Audi Roadjet Concept / Webspecial

Audi Roadjet Concept

Discipline: Communication

Discipline: Communication

The Audi Roadjet Concept celebrated its premiere at the Detroit motor show at the beginning of 2006. The launch of the study, which focuses on comfort and functionality, was accompanied by a Web special in six languages. The Audi Roadjet’s all new space concept – its main characteristic – is reflected in the spaciously designed menus. The site is divided into five main sections, with each click offering the user an insight into the concept with its adaptable interior designed to maximise well-being during travel, and innovations in terms of the engine and car-to-car communication. Stills are given a sense of dynamism by the interactive screen and sound design.

Client / Manufacturer


Audi AG
Ingolstadt, Germany

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Digitas Pixelpark

Elephant Seven AG
Hamburg, Germany

Dirk Kedrowitsch (GF); Sven Mentel, Oliver Viets (CD); Markus Weiß, Matthias Wagener (Account); Michael Finke, Sandy Zeng (Client)

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