Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Dodge www.grab-life-by-the-horns.de / Webspecial

Dodge www.grab-life-by-the-horns.de

Discipline: Communication

Discipline: Communication

The market launch campaign for Dodge in Germany is clearly aimed at men. The platform for all communicative measures is the Web special. To communicate the advantage of Dodge cars clearly, in the first phase, the site only sells novel products that men might need when they no longer need to fiddle around with tuning and screws thanks to Dodge. These include hand grease for dirty hands or Gas-O-Liné for that mechanic smell, all of which are presented via an unusual navigation by Miss Czech Republic. In the second phase, users are familiarised with the brand in a fun way via various tools and gimmicks on the site. In the third phase, the actual Dodge Caliber is presented and advertised.

Client / Manufacturer

Chrysler Deutschland GmbH

Chrysler Deutschland GmbH
Berlin, Germany

Design

Publicis Pixelpark

Elephant Seven AG
Hamburg, Germany

Dirk Kedrowitsch(GF);Dirk Ollmann,Daniel Richau(CD);Sven Giese,Kai Becker(AD);Till Hinrichs,Markus Schmidt(Grafik);Benjamin Bruno(Text);Arne Otto(Flash);Claus Jacobsen,Stefanie Rohde,Matthias Mühlenhoff(Account);Robert Scheffler,Matthias Möhler(Client)

Go to profile