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TEA OF MASTER FENG / Tea packaging

TEA OF MASTER FENG
TEA OF MASTER FENG

Discipline: Packaging

TEA OF MASTER FENG
TEA OF MASTER FENG
TEA OF MASTER FENG

Discipline: Packaging

This packaging design uses a square box shape primarily made of natural wood chips. The tea is packed in three plain wooden cartons. The design doubles both as a product display and a message that communicates purity and the natural, high-quality methods used to produce this tea. The design also relies on Chinese calligraphy characters and seals as ornaments to tell the product's story and concept. Tea and calligraphy have a long history and complement each other while showcasing the characteristics of the product for consumers.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Tengchong Gawagapu Tea Co., Ltd.

Tengchong Gawagapu Tea Co., Ltd.
Shenzhen, China

Design

Shenzhen Xiangjuyuan Group

Shenzhen Xiangjuyuan Group
Shenzhen, China