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Montblanc 100 Jahre / Webspecial

Montblanc 100 Jahre
Montblanc 100 Jahre

Discipline: Communication

Discipline: Communication

This year, Montblanc turns 100. And it goes without saying that one of the top luxury brands in the world will be celebrating its anniversary in fitting style. With its own diamond that took years to develop, for example – the Montblanc Diamond. And last but not least, with its own Web special to mark the big 100. This Web special is all about the Montblanc Diamond. This not only represents the brand’s anniversary, but also serves as an opener, a key visual and an emotive framework for the special. The Montblanc Diamond is, just like the brand Montblanc itself, multifaceted. Its various facets serve as visual elements of the website – they give it structure, dividing the content and bringing it back together again.

Client / Manufacturer

Montblanc International

Montblanc International GmbH
Hamburg, Germany

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Digitas Pixelpark

Elephant Seven AG
Hamburg, Germany

Dirk Kedrowitsch (GF); Yvonne Grass, Sven Mentel (CD); Ulrich Scheele (Text); Sylvia Videaux, Christoph Klingebiel (Grafik); Alexander Funke (Webdevelopment); Claus Jacobsen, Jost Thedens (Account); Sebastian Hahn (Client)

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