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The brand experience is achieved through a consistency of design from advertising to packaging, including various promotional tools, graphic applications, and products. When operational components such as buttons and levers physically operate to make the product function, the INAX brand color appears, giving the user an intuitive sense of the status and operation of the product. The color is hidden when the product is not in use, hence will not disrupt the interior space. As an industry first, we have been able to express a consistent brand experience from the showroom and exhibitions to the product, packaging, catalogues, and other tools.