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This 4K OLED TV delivers incredibly realistic and high-definition video and audio. The minimized frame thickness and the built-in speakers eliminate all unwanted distractions and accentuate the true-to-life feel of this immersive experience. The aim of this device is to blend seamlessly into the interior. The sound system features upward-firing speakers which bounce sound waves off the ceiling, creating a stereophonic effect like in a cinema. This is the ultimate all-in-one TV, with the world's first built-in upward-firing speakers capable of Dolby Atmos.