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hill side / Health and beauty packaging

hill side

Discipline: Packaging

hill side

Discipline: Packaging

The brand challenges people's expectations for paper packaging through the use of a black aesthetic. In a nod to the source of the product, the packaging features images of paper collages depicting the black snub-nosed monkey and the narrow-ridged finless porpoise. The imagery is also designed to appeal to people's concerns about the protection of endangered animals.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Shanghai Version Design Group

Shanghai Version Design Group
Shanghai, China

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Design

Shanghai Version Design Group

Shanghai Version Design Group
Shanghai, China

Zhihua He, Wenfang Ye

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