Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

BUDDI / Multifunctional Toy


The system-toy BUDDI gives children the freedom to play in a creative way.
The goal is to encourage the creativity of children in an era of technological overstimulation.
3 of 24 elements can be put together, so there are already over 1000 combinations. Each element has a different mechanism to play with.
With plug-on sleeves, every BUDDI can be customized. Different themes are matching all tastes and integrating a swap- and collectible nature.
By a combination of form and magnetic lock, the assembly is easy and safe.
The balanced mixture of simple principles and exciting elements opposes a premature focus on digital game world.


HfG Schwäbisch Gmünd

HfG Schwäbisch Gmünd
Schwäbisch Gmünd, Germany

Tobias Leonhardt,
HfG Schwäbisch Gmünd

Mathis Reck,
HfG Schwäbisch Gmünd