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BMW Magazin special Der neue 3er is a magazine focusing solely on the new 3-Series BMW. It creates a coherent brand universe covering everything to do with the new car for its launch, introducing the vehicle and its special features on a journey from Los Angeles to New York. As part of the BMW magazine brand family, these specials have high journalistic credibility with a longer than average reading time to whet the appetite of new customers and BMW drivers. Tailored to the needs of potential buyers, the magazine is distributed worldwide via dealers, at trade fairs and events or during programs targeting potential buyers.