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SAMSUNG Reading Club / Mobile app

SAMSUNG Reading Club
SAMSUNG Reading Club

Discipline: Professional Concept

Discipline: Professional Concept

Samsung Reading Club is an intimate online community where the Samsung Employee Reading Group can share knowledge and insights. The app also closely matches the current needs of students in western China and provides Samsung an effective way to use its resources to support the community. The app provides students in western China with a platform to discuss issues they are concerned about. The developers hope that the app will alleviate some of the societal imbalances experienced by the student target audience.

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia, Specific country/region: The underdeveloped regions in western China.

  • TARGET GROUPS Specific sub-group: The students who lack education resources in the underdeveloped regions of western China.

Client / Manufacturer

Samsung Electronics

SAMSUNG ELECTRONICS (CHINA) R&D
CENTRE
Nanjing, China

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Design

Samsung Electronics

SAMSUNG ELECTRONICS (CHINA) R&D
CENTRE
Nanjing, China

UX Lab

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