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BOMAPP Inc. is an Insurtech startup that aims to provide solutions for the information asymmetry of the insurance market and alleviate consumer distrust and inconvenience. BOMAPP, a mobile insurance distribution platform, enables its users to purchase and check policies simply. Also, its Easy Claim reduces the claiming process by half. As a new player in the world's 7th largest insurance market, BOMAPP needed to communicate trust, experience, value, and understanding in its brand identity.