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Lamy – Website für Jugendliche / Website

Discipline: Communication

Discipline: Communication

“Write with Lamy” – and be cool in school. This website approaches users at a highly emotional and intuitive level through its deployment of imagery. The various needs and interests of school students are explored in various topic areas, with romance, jobs, games and communication presented in an entertaining and informative way. In order to achieve a dialog with the target group and at the same time achieve a viral effect, the mouse pointer turns into a fountain pen on the white desktop. Whether they want to write a message or a phone number or simply draw hearts, young people can doodle their own desktop designs and send them to friends.

Client / Manufacturer

C. Josef Lamy

C. Josef Lamy GmbH
Heidelberg, Germany

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Design

Berger Baader Hermes

Berger Baader Hermes
München, Germany

Markus Beige, Markus Gimenez