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BALMUDA The Pure is a powerful air purifier that quickly cleans and circulates large amounts of air within the room. This tower-shaped unit draws air from the opening on its lower side, passes it through high-performance filters that capture fine particles, then pushes out clean air from the top of the unit. During this process, the rectifier placed above the fan minimizes the swirling and allows the air to flow vertically toward the ceiling. While The Pure is designed intentionally simple with a minimal user interface, it uses light on the path of airflow as an indicator to visualize the purification process.