sober clean care
sober clean care
sober clean care
sober clean care
2020

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sober clean care

Health and beauty packaging

"sober" stands for no-nonsense minimalism with a focus on the importance of body care for men. The name is not just a reference to the purist “made in Berlin” design concept, it is also shapes the company's clean care philosophy and its practice of not using any harmful or superfluous additives in its products. Such priorities coupled with sober’s back-to-nature approach became the leitmotif of the marketing concept and packaging design for the sober men’s care line.

Client / Manufacturer

sober care GmbH

Berlin, DE
Design

Simon Seidel

Berlin, DE
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User

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