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sober clean care / beauty packaging

sober clean care
sober clean care

Discipline: Packaging

Discipline: Packaging

"sober" stands for no-nonsense minimalism and focus on the important in the area of body care for men. This is not only an expression of the purist design concept “made in Berlin”, it is also part of "sober’s" clean care philosophy with which "sober" does not use any harmful or superfluous additives in its products. This, along with "sober’s" back-to-nature orientation, became the leitmotif of the marketing concept and packaging design for the "sober" men’s care line.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

sober care GmbH

sober care GmbH
Berlin, Germany

Design

Simon Seidel

Simon Seidel
Berlin, Germany

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