Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

TianYuKong / Alcoholic beverage packaging

TianYuKong
TianYuKong

Discipline: Packaging

Discipline: Packaging

"Tian and Kong," the name of this distilled spirit product from China, means the sky and emptiness. In Chinese writing, while “Tian Kong” by itself means sky, adding the word “and” changes the meaning entirely, adding a sense of romance and mystery. The bottle design is asymmetrical and streamlined. Several reverse hollows at the bottom resemble rolling hills. The semi-transparent image of a whale above the “hills” lends a dramatic element, as if a gigantic fish is soaring in the sky.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Beijing YiQiHe Technology Co., Ltd.

Beijing YiQiHe Technology Co., Ltd.
BeiJing, China

Design

ShenZhen Lingyun Creative Packaging Design Co., Ltd.

ShenZhen Lingyun Creative Packaging
Design Co., Ltd.
Shenzhen, China

Creative Director: Xiongbo Deng Designer: Xiongbo Deng Illustration: Chengcheng Hu Illustration: Xing Liu

Go to profile