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HeXieQingYa / Alcoholic beverage packaging

HeXieQingYa

Discipline: Packaging

HeXieQingYa

Discipline: Packaging

This is a white spirit from the Heilongjiang Province in China. The region is famous for its splendid winter scenery after a snowfall. The package picks up this winter theme in its use of white and blue, two colors that represent winter and cold weather. The brand name is carved into the blue glass bottle, surrounded by flowing water waves so that it looks as if the liquor is flowing through ice crystals. The brand name on the box is also printed with recessed letters along with an artist rendering of the local landscape.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Shenzhen Lingyun Creative Packaging

Shenzhen Lingyun Creative Packaging
Design Co., Ltd.
Shenzhen, China

Design

ShenZhen Lingyun Creative Packaging Design Co., Ltd.

Shenzhen Lingyun Creative Packaging
Design Co., Ltd.
Shenzhen, China

Creative Director: Xiongbo Deng

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