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W Collection Black Fiber 4 Door Fridge Freezer / Fridge-freezer

W Collection Black Fiber 4 Door Fridge Freezer
W Collection Black Fiber 4 Door Fridge Freezer

Discipline: Product

Discipline: Product

This 4-door fridge-freezer with an integrated handle and dispenser presents all elements of Whirlpool's visual brand language. The horizontally polished 'blade' emphasizes the touch zone to open the doors. This highlight of interaction and function is coherently applied to the dispenser. These elements contrast with the 'Black Fiber' background of the fridge, bringing out the quality and craftsmanship this appliance embodies. The touch display allows the user to select crushed ice, ice cubes or water and to manage the convertible space that switches from fridge to freezer with more than 6 preset temperatures.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Whirlpool Corporation

Whirlpool EMEA S.p.A.
Pero (MI), Italy

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Design

Whirlpool Corporation

Global Consumer Design EMEA
Biandronno, Italy

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