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NEW SHISEIDO MAKE UP FOUR TEXTURE ROOM / Trade fair booth

NEW SHISEIDO MAKE UP FOUR TEXTURE ROOM
NEW SHISEIDO MAKE UP FOUR TEXTURE ROOM

Discipline: Interior Architecture

Discipline: Interior Architecture

This project was commissioned to celebrate the relaunch of Shiseido’s makeup collection. Drawing on concepts at the heart of Japanese culture as well as Shiseido’s long history of innovation, an immersive pop-up installation was created at TOLOT in Tokyo, Japan. The pop-up combined a minimalistic yet refined environment with interactive digital technology to bring to life the concepts behind the new collection’s four reimagined textures: Inks, Gels, Powders and Dews. Guests were invited to traverse four unique multi-sensory rooms inspired by each of these textures.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

SHISEIDO CO., Ldt.

SHISEIDO Co., Ltd.
Tokyo, Japan

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Design

SHISEIDO CO., Ldt.

SHISEIDO TEAM 101
Tokyo, Japan

Rikiya Uekusa, Keisuke Hori, Eriko Kobayashi

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Design

LUCENT

LUCENT
Tokyo, Japan

Takahiro Matsuo

Design

Hakuten Corporation

HAKUTEN
Tokyo, Japan

Koji Nakae

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