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This project was commissioned to celebrate the relaunch of Shiseido’s makeup collection. Drawing on concepts at the heart of Japanese culture as well as Shiseido’s long history of innovation, an immersive pop-up installation was created at TOLOT in Tokyo, Japan. The pop-up combined a minimalistic yet refined environment with interactive digital technology to bring to life the concepts behind the new collection’s four reimagined textures: Inks, Gels, Powders and Dews. Guests were invited to traverse four unique multi-sensory rooms inspired by each of these textures.
SHISEIDO Co., Ltd.
SHISEIDO TEAM 101
Rikiya Uekusa, Keisuke Hori, Eriko Kobayashi