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Friendly tea / Tea packaging

Friendly tea
Friendly tea

Discipline: Packaging

Discipline: Packaging

The company’s owners Andreas and Ralf are highly knowledgeable about where the world’s finest organic teas are grown. Even more special is that they personally know the tea farmers. Andreas and Ralf don't just sit at their desks when purchasing teas. They travel around the world to meet the farmers, many who are meanwhile their friends, such as Aman living close to the Himalayas, Hayoto from Japan or Bogani based in South Africa. That's how they got the idea to name these teas after the farmers, using their first names even. Packaging illustrations also give the consumer a visual of the region where the teas are picked.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Pure Tea GbR

Pure Tea GbR
Lüneburg, Germany

Design

Heine Warnecke Design

Heine Warnecke Design GmbH
Hannover, Germany

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