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Mountain tea - Song / Tea packaging

Mountain tea - Song
Mountain tea - Song

Discipline: Packaging

Mountain tea - Song
Mountain tea - Song
Mountain tea - Song
Mountain tea - Song
Mountain tea - Song

Discipline: Packaging

Song Mountain Tea comes in three strengths, from light to strong depending on the roasting time. The design of the packaging, therefore, needed to visually differentiate between the three varieties while conveying a unified concept of the high mountains and the charcoal roasting process to the consumer. Tea packaging tends to use hand-painted illustrations. However, in this case, the designers chose to use the paper itself – subjected to a variety of techniques including folding, laser engraving, and bronzing – to create an image reminiscent of a Chinese landscape painting.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

The packaging of Song Chinese tea is a fine example of a bright idea beautifully crafted. The quality of materials used is exceptional, and the experience of unveiling the pack is a delight for the consumer. The delicate tactile impression of the materials fully supports the product truth of a fine quality tea.
Gold Statement
Client / Manufacturer

Guangzhou Zifang enterprises

Guangzhou Zifang enterprises
Guangzhou, China

Design

Linshaobin design

Linshaobin design Shenzhen
Shenzhen, China

Shaobin Lin

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