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Haruharu, meaning “everyday" in Korean, is a lifestyle cosmetic brand pursuing honest beauty in the priority to basic skincare. The first WONDER skincare line consists of 4 types of facial masks and creams to solve different skin problems from the foundations, using 95% natural ingredients. Its brand identity is as vibrant and dynamic as its target audience, young beauty users in their early 20s. The bold and simple brand design language intuitively communicates the function and benefits of each mask or cream.