Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Haruharu WONDER Brand Identity / Branding

Haruharu WONDER Brand Identity
Haruharu WONDER Brand Identity

Discipline: Communication

Discipline: Communication

Haruharu, meaning “everyday" in Korean, is a lifestyle cosmetic brand pursuing honest beauty in the priority to basic skincare. The first WONDER skincare line consists of 4 types of facial masks and creams to solve different skin problems from the foundations, using 95% natural ingredients. Its brand identity is as vibrant and dynamic as its target audience, young beauty users in their early 20s. The bold and simple brand design language intuitively communicates the function and benefits of each mask or cream.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

DFS Comapny

DFS Comapny
Seoul, South Korea

Go to profile
Design

DFS Comapny

DFS Company
Seoul, South Korea

Jae Won Jeong, Wha Kyung SU, SaeBom Kim, Kyoung Jin Yoon, BaeJeong Park

Go to profile